2022-2023 | CSR Campaign
Inspiring young kids to imagine the future of mobility by participating in the annual Hyundai Kids Motorshow.
Previously known as the Hyundai Brilliant Kids Motorshow, the program went through a recent name change. FECTA was tasked to create this year’s new promotional materials to get kids to actively and creatively participate in the contest. FECTA developed the key message and overall copywriting, produced the main campaign video, designed key visuals and merchandise, and published the overall brand guidelines.
Project collaboration with Innocean Worldwide